Solving Problems - We do not make
"commodity type" adhesives because they are already available
from several suppliers. We try not to waste our efforts by trying to get a happy
adhesive user to switch to our adhesive. Instead, we believe it is to both the userís benefit and
ours, if we can help a potential customer who has an "adhesive toothache"
or is suffering without realizing it.
If we supply an adhesive that eliminates their problem,
the customer will buy it. Hence, we avoid distracting laboratory test numbers like
tensile strength, elongation, modulus of elasticity, etc., which do not
solve the problem.
On Avoiding Problems
- We also believe that itís the customer's profit, from
product and/or the completed installation, that counts and not the initial
cost of the adhesive. We also know that failures and/or call backs
for repairs due to low quality adhesives erode profits. However, skeptics do not always immediately
agree about price and quality, so some of our best and most loyal customers
left us once to try cheaper adhesives.
Now, for better profits and less problems, they stick with NORDOTģ
Progress dictates that synthetic turf, flooring,
sport and recreational surfaces, plus their installation procedures keep
changing. A superior adhesive for them today may become obsolete tomorrow
so we are continuously designing new NORDOTģ Adhesives.